Tips & Insights — 28 June 2017
Branded Content Marketing Association (BCMA): A guide to content marketing
“Content that targets everyone, reaches no one” were the words of Andrew Canter, Global CEO at The Branded Content Marketing Association (BCMA). And it’s a sentiment most of us in the marketing industry are familiar with. But has digital content, and more specifically the rise of digital content marketing, impacted our approach to audience targeting? […]
