Customer Stories — 6 February 2018
mytaxi rebrand: “…the marketing equivalent of raising the Titanic with a tiny team”
Imagine you’re the CMO of a large international business. Now imagine that you must merge with another large international business. Finally, imagine you need to complete the rebrand, redesign, localise, market and ship your new look in just 16 weeks with only a small team. That was the challenge facing mytaxi, the black cab app […]