According to industry analysts Ovum, the secret to growing a successful business in the digital age is to educate, support and advise those employees who want to do IT for themselves.
Ovum’s latest study on workplace trends indicates that to survive and thrive, enterprises must lean heavily on the ingenuity, imagination, and determination of their employees. Adapting their corporate IT policies to better accommodate field-proven communication and collaboration tools, that deliver value in the workplace and to the business.
So, with the consumerisation of enterprise IT giving everyone access to new ways to work, how do we test out Ovum’s theory and ideas?
In our video we explore the thoughts of Ovum’s principal analyst, Richard Edwards, and balance these with the business challenges faced by Thomas Cook’s Group IT Director, Alan French.