The IP Crowd: Is content your most valuable asset?

The USP of any media company is its IP; content is king, and content is IP. It’s what makes one storyteller more interesting than another and arguably the most important asset a company has when trying to grow its audience, and the bottom line.

So how can you keep your most important asset – content – safe and secure?

At this year’s Broadcasting and Video Expo, BVE at ExCeL London, we asked IT experts in the media industry that very question.

In this video Jonathan Craggs (Sky), Christopher Bretnall (National Theatre Live), Elliot Grove (Raindance Film Festival) and Mark Gardner (Snell Advanced Media) tell us the concerns facing businesses when it comes to IP and how to overcome them.

If you have an interesting story to tell, about how the cloud has helped or inspired you to grow your business faster, please get in touch (bloguk@dropbox.com).