You identify a gap in the market, come up with a business idea, set up a website. Then get on Instagram, Facebook and Twitter to promote your service – job done? Far from it, according to the small business owners we caught up with at the London leg of Small Business Saturday’s bus tour.
Today digital means so much more than just having a website or online social presence, it’s about having the digital tools in place that allow you to grow your business, from any location. As Vin Vara, Manging Director at The Tool Shop Group puts it: “Digital tools allow me to connect from anywhere. I can work from home or any location so long as I have my phone and laptop – I can run the whole business from there.”
In the fashion world Alicia Lai, founder at Bourgeois Boheme, says digital helps break down borders: “We have lots of images, look-books and press releases. We put all that content in the cloud – share a single link – and people have access to our files so easily.”
To find out more about the role of digital in small businesses and how your phone could be “your business in your pocket,” check out the full video.
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